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AI-Powered B2B Commerce
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An AI-driven website for a leading cable tray & lugs manufacturer, where customers talk to an AI sales agent to browse products, negotiate pricing, place orders, and pay — no manual clicks needed. Connected to the client's ERP for live, dynamic pricing and stock.
3 - 5
professionals
Ongoing
development time
$5K - $8K
total cost in USD
AI-Powered B2B Commerce
specialization
Bajiya Industry manufactures and supplies cable trays and cable lugs to power, energy, data center, and industrial clients across India. We rebuilt their web presence around an AI sales assistant that talks to visitors in Hindi, English, or any Indian language — showing products, quoting prices, negotiating deals, taking orders, and collecting payment, all inside a single conversation.
Industrial B2B buying is traditionally quote-and-call: visitors browse a catalogue, fill an enquiry form, and wait for a sales rep to call back with pricing. Bajiya wanted to compress that cycle into a real-time conversation, let the AI negotiate within approved margins, and keep pricing synced to their existing ERP instead of a static price list that goes stale.
We designed a conversational commerce layer that sits alongside a traditional catalogue/cart/login experience, so customers can either browse manually or hand the whole flow to the AI Assistant. The assistant is grounded on live product, pricing, and stock data pulled from the ERP, can apply bounded negotiation logic, generates quotes, places orders (including cash-on-delivery), and hands off to Razorpay for online payment — all without the buyer clicking through separate pages. Authenticated accounts give repeat B2B buyers order history and tracking.
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